Necessary cookies are absolutely essential for the website to function properly.
We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them. Our partnership with Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud, Eyeota, and Lotame, finds StatSocial ‘s insights available everywhere you access audience data. StatSocial ‘s vast and comprehensive taxonomy is accessible across every programmatic platform. The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned Media.
SILHOUETTE BUSINESS EDITION UPGRADE WALMART OFFLINE
As StatSocia l’s analyses report of with topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions. Attributing a definitive worth to either, however, has traditionally been elusive. Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. This survey is being administered in real time, constantly, being continually refreshed to include all of the most up-to-date opinions, choices, affinities, and actions. Now, imagine this already incredible thing as a living, dynamic data set. When trying to convey the depth, breadth, and scale of StatSocial ‘s Social Affinity and Earned Media data, we sum it up like this: Imagine an 85,000 question survey given out to 300 million consumers. The audiences of Rachel Zoe, Mindy Kaling, Zooey Deschanel, Christine Teigen, Anna Kendrick, and Jenna Marbles all favor Target to degrees starting at only a bit shy of ¾, and growing larger from there. Of her fans who shop at either, or both, of the chains, 83.5% prefer the Minneapolis-headquartered retail giant.
SILHOUETTE BUSINESS EDITION UPGRADE WALMART TV
Now flipping the tale to the Target side, we find that it is the audiences of female influencers occupying the top spots for the big box chain that is thought of as being a bit more high-end and hip (thus the good-natured, pidgin French-pronounced nickname, “ Tarjay“).ĭesigner, author, lifestyle influencer, and reality TV star, Lauren Conrad, finds her audience landing strongly on the Target side of the aisle. Cole, Jason Aldean, Katie Couric, Katy Perry, Kanye West, and practically right smack-dab in the middle, President Bill Clinton. Very near the dead center of the statistical journey from Walmart to Target, we find the audiences of Rev. Over at least 60% of the Walmart and/or Target shopping members of the audiences of legendary rappers and multimedia stars, 50 Cent, Queen Latifah, LL Cool J, Ice Cube, and Snoop Dog all prefer Walmart. Of those within his audience who shop at either (or both) stores, 69.3% of retired, undefeated boxing champion, Floyd Mayweather‘s fans prefer the affordable retail behemoth.Īdmirers of former Alaska governor, and 2008 Republican vice presidential nominee, Sarah Palin, favor Walmart to an only slightly lesser degree than Mayweather‘s audience, with 68.6% of the governor’s fans shopping there. On the Walmart side, it is a mixed assortment of influencer audiences who prefer to shop at the world’s largest company, by revenue. Our insights also provide essential guidance when researching the most fruitful future influencer and sponsor partnerships.īefore continuing, we’ll allow you peruse the below graphic, and we’ll return with explanations and highlights further down in this entry. The once elusive ability to attribute conversions (including those occurring offline) and retail data to specific influencer audiences and campaigns is now attainable. This summary offers only a taste of Silhouette‘s capabilities. On the other side, fans of Lauren Conrad (83.5%) vastly prefer Target. Using StatSocial ‘s Silhouette, the industry’s most advanced audience intelligence platform, we’ve discovered that - of the many influencers featured here - it is Floyd Mayweather‘s fans (69.3%) who are more likely to shop at Walmart over Target. StatSocial analyzed the audiences of 200 top celebrity influencers and overlaid these insights with the shopping data of retail giants, Target and Walmart.ĭoing this enabled us to identify which of the big box retail stalwarts is preferred by the fans of each influencer, and to what degree.
0 kommentar(er)
